Every individual wants to get the perfect thing from wherever he gets. But getting a perfect thing in this world is difficult. The only place where you get the exact thing that you want is the Internet.
But again you can’t give the entire explanation as to what you are searching for. You use certain words to explain the search engine as to what you want. Those words are called KEYWORDS.
Keywording is a tool to assign or tag meaningful words to your photos so people searching may find them.
Keywords are words, nouns and or adjectives used to describe or express the given image. Keywording is basically describing the different aspects of a given photo using the most precise and compact words/phrases. In short it is creating a pen sketch of an image so that even if the image is not present the keywords alone suffice to create a mental image.
Photo Keywording is a process which involves assigning keywords to an image to help the customer narrow down his search to a particular theme. These may include different types of descriptions, subject, concepts, ethnicity, occupations, objects, etc.
A good Keywording system takes time and thought and cannot be constructed in haphazard fashion with expectations of great results. If you create and apply keywords well, the result is faster, more fruitful file searches.
For companies selling images, Keywording is the critical link between images and sales. If the customer gets the right word then your sales boosts up. But if he gets a wrong word, you may loose on your sales. So it is very important to have Keywording done on every image. Most online photo sharing sites, search engines, and web galleries use keyword recognition to help people find images.
Keywording photos is time consuming but is also necessary to have your sales listed up.
Imagine, you have thousands of photos and you need to keyword them. One image to get Keywording takes approx. 2 – 5 minutes, depending on the image. If the image is brief enough, you may take 2 – 3 minutes, but if the image is conceptual, you may take maximum 5 – 6 minutes. Keywording thousands of photos, which takes so much time, when will you complete Keywording them?
Search engines such as Google, Yahoo, Babylon, etc. help you contract your search through the description you provide. These search engines will show you only those results which have the tags as per the description provided by you. This is done with the help of KEYWORDING.
A photographer might have clicked various images. Uploaded on various sites as well. But what’s the whole point unless you don’t keyword them? Your work is half done.
It is obvious that you uploaded your work on internet so that people see your work. But if you haven’t done proper Keywording no one will be aware of your works as your images won’t be displayed.
Keywording systems fall into either one of two styles.
1. OPEN VOCABULARY: – Open Vocabulary is one of the most commonly used styles of Keywording. But most of the companies don’t go for Open Vocabulary. If you look at an image and use whatever words it inspires for the keywords, you’re using an open vocabulary.
2. CONTROLLED VOCABULARY: – In a controlled vocabulary your keywords are limited to a specific set of words. Ideally this list of words is printed in an index or available on a computer for your reference as you apply keywords to images. For a controlled vocabulary, you also have an option where you can add keywords of your own.
Limiting the number of choices increases the accuracy of new entries and accelerate searches but don’t be so extreme in avoiding new terms that you diminish coverage. A happy medium exists, but it’s up to you to decide where it is.
When Keywording a photo, look at the photo and think about what it really shows. What is significant in the photo? Look for both the literal and the conceptual significance. A single image is likely to fit into multiple categories and sub-categories, so don’t think you need to apply one set of terms and that’s it.
For efficiency, use the most basic, generic terms. Don’t use your keywords to show off your vocabulary skills. Your keywords should be kept to a level that is appropriate for your audience. In simple words, while Keywording, don’t use tough or unfamiliar words. Only those words should be used for Keywording which is easy for every individual to use.
Also try reducing synonyms to the single most suitable word for a category or sub-category. This narrows your search vocabulary list rather than expanding it.
And finally, be sure of your spelling. Typos and spelling errors cause images to be missed in searches. Get it right in your master list and make sure to stay with it.
Good captions and keywords enhance the value of your images. An excellent image that never turns up in appropriate situations is a lost cause. Keywording is an important part of successfully bringing your images to market.
As a photographer you have shot great photos/videos, as a stock photo agency you have the rights to license/sell photos/videos. Great!! But the job is still undone; your great images need to be available to the buyer easily.
The goal for KeyIndia Graphics Keywording experts is to make sure your images shows up every time the buyer request for that category/concept.
The Keywording team at KeyIndia Graphics consists: –
- Keywording experts
- Past photo buyers who worked with mid to large Ad Agencies
- Research team
KeyIndia Graphics’s Keywording team visualizes an image from a perspective of different customers, which ensures photographers that their image is highly searchable.
They can keyword your images as per Getty Images, Corbis, and Alamy, ShutterStock, IstockPhoto or any other stock agencies standards.
They can also provide complete services for your stock images (retouching and Keywording, and video editing).